Roku is launching a trivia game called… Roklue?

Who needs Half-Life 3 or Beyond Good & Evil 2? Roku, in an attempt to gamify content discovery on its platform, has cooked up a gaming announcement for the ages. Behold: Roklue. Yes, that’s a real name that someone with a job title and (likely high) salary came up with.

Roklue (shudder) will quiz players on “the movies and TV shows that everyone is talking about,” along with classic “beloved favorites.” When it references a movie or show, it will provide a link for you to tune in on your device. The initial version is an Oscar season tie-in (“Roklue: Awards Season”) that debuts on Saturday. This inaugural version is produced by B17 Entertainment, a Sony-owned company.

Roku says it will rotate thematic content throughout the year. Variety reports that those will center around music festivals, the Emmys and holidays.

Apart from that name, which should come with a gag-reflex warning, Roklue sounds harmless enough. You play a trivia game to find new stuff to stream; Roku grows its engagement. Win-win. But with corporate schemes like this, it’s always worth wondering where further monetization might eventually come into play. Think something like linking to series on platforms you don’t yet subscribe to. (Hello, kickback.)

On March 7, you’ll find the free Roklue (ick) game on your Roku home screen, no download required.