Snapchat is rolling out creator subscriptions

Snapchat is taking a page out of Meta’s handbook. The social media platform has announced it will launch creator subscriptions for users. Meta-owned Instagram and Facebook currently offer a similar feature.

On Snapchat, creator subscriptions will give users access to exclusive content across Snaps and Stories. They will also get priority replies and go ad-free on stories. Snapchat pitches the new feature as great way to give creators “freedom to experiment” and “build a recurring income stream” — all good things for keeping people on your platform.

Creators can choose exactly how much they want to charge subscribers per month. They can spread these figures out across Snapchat’s recommended tiers.

Starting February 23, select US-based Snapchat creators will be able to offer subscriptions. In the US, iOS users should then be able to subscribe to their accounts. The feature should expand to Canada, France, and the UK in the coming weeks.