Spotify debuts SeatGeek integration for concert ticket sales

Ticketing marketplace SeatGeek has a partnership with Spotify that will direct an artist’s fans to its platform from the Spotify app. The integration is currently limited to a few participating venues for which SeatGeek is the primary ticket seller.

While SeatGeek is one of the largest online marketplaces for the secondary ticketing market, the company’s announcement makes clear that this Spotify integration only applies to venues where it’s the primary ticketing company. For now, that’s just 15 US partner venues, primarily professional sports arenas like AT&T Stadium in Arlington, Texas.

Spotify has experimented with in the past, but now focuses on signing on partners to integrate into the streaming experience. The company 46 ticketing partners, including Ticketmaster, AXS and others. The app also allows users to to be notified about upcoming concerts and events.

The world’s largest music streaming service has added a glut of new features recently. One , while another new addition finally added . The platform, which now boasts some , has also been trying to in its library, although not very hard by the looks of it.