DoorDash will start paying gig workers for creating content to train AI models

DoorDash has launched a new option for its gig economy workers to earn some extra cash. The delivery service introduced Tasks, which it describes as “short activities Dashers can complete between deliveries or in their own time.” It gives taking pictures of restaurant dishes or recording video of unscripted conversations in languages other than English as examples. These materials will be used to train artificial intelligence and robotics models.

A representative from DoorDash told Bloomberg News that it will use Tasks content for evaluating its in-house AI models as well as those made by its partner companies in retail, insurance, hospitality and tech. DoorDash is piloting a standalone app for Tasks where Dashers will submit their content. The blog post notes that pay will be displayed upfront, and compensation will vary based on the complexity of the activity.

This idea isn’t new. We’ve seen other startups in AI and robotics offering payment for content filmed by regular people. Considering how many lawsuits are underway against AI companies that have already benefited from unauthorized use of copyrighted materials, at least this approach lets people be directly compensated for training content.